Kodak is bringing back the traditional Ektachrome photo film due to an overwhelming demand from customers.

The company has announced that the traditional 35mm film will be reintroduced on the shelves this year. The Ektachrome was phased out in 2013, but there has been a recent resurgence in demand for it. The Ektachrome, which is known for its vibrant colors and excellent quality, is regarded as the gold standard for film photographers. It was the film of choice for some famous magazines.

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"We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision. We are proud to help bring back this classic," a statement from Kodak's Steven Overman.

According to Kodak, Ektachrome will be made available for still photo and motion picture applications. Although traditional film cameras were antiquated by the modern digital cameras, a sudden rise in interest for vintage products emerged last year

Besides the nostalgic factor, there are times that traditional film cameras produce more appealing images than the modern ones. Ektachrome, however, will not be alone as Dennis Olbrich, president of the Film Division at Kodak Alaris, stated has that the company is likely to reintroduce other brands in the coming months or years.

Kodak was founded in 1888 in Rochester, New York by George Eastman, an inventor and entrepreneur, and Henry A. Strong. Kodak aims to provide functional printing, graphic communications, and professional services for businesses all around the world.