The fine comes due to McFarland's breach of EA's code of conduct, with the Madden player posting inappropriate content to his personal Twitter feed. Alongside the fine, McFarland has also been docked 100 Madden NFL Championship Series points.
According to Gamerant, the company has "high expectations" for all of its competitors and expects "positive, responsible conduct to be demonstrated," which resulted in the $3,000 fine. McFarland has since deleted many offensive tweets from his Twitter feed, but copies of the comments made have already been shared far and wide on the social platform and beyond.
The posts violated the Code of Conduct and don't represent the values of the organization," said Matt Marcou, the competitive gaming commissioner for Madden at EA. Marcou went on to say that EA "immediately met with" McFarland to "warn him that his posts were inappropriate and could not continue, as noted by Polygon.
McFarland said he now knows why his tweets were problematic and why EA levied the punishment it did. McFarland was outta passion and emotion at the time." he said. "I understand everything that I did wrong and accept responsibility for my words. I have accepted the consequences and plan on representing both myself and the game of Madden positively.