Kodak's new social media app is the company's new storytelling application that recalls a time when a "Kodak Moment" referred to an era of analog cameras and rolls of film that captured 24 or 36 snapshots. The tech company has just launched a new social app named Kodak Moments that allows digital camera owners to share photos on social networks such as Facebook and Twitter.
Kodak's social app hopes to encourage its fans to share their memories with friends and family. They can post images, layouts, and text.
Moments was not developed to function as a photo storage app but instead as a way to think about the pics and text that should be shared with the world. The company shares in an announcement that the goal is to give people a break from selfies, hashtags, and sponsored posts that are prevalent on today's social networks.
Kodak Moments allows users to tell a story by selecting a photo, and then adding a caption or text. However, it provides few image-editing tools.
Users can crop a photo but not rotate, filter, or correct it, according to Tech Crunch. In addition, while people can use the app to add a block quote, they cannot choose the text's font type, size, or color.
In addition, a smartphone's Camera Rolls stores photographs that can be used for collages or videos. However, the Kodak storytelling app only uses one image to tell a story.
A large part of the app is connected to the company's old-school photo printing business. The application's Shop section allows people to order prints, photo books, collages, and cards that can be picked up at a Kodak store or delivered to a customer's home. The social app can also be used at Kodak kiosks at retail stores throughout the United States.
Kodak's mew app includes basic social features including Likes, comments, and following users. Moments can be downloaded for free at Apple's App Store.
In other Kodak news, in January the company unveiled its first Super 8 camera since 1982, according to Bloomberg. It allows users to capture home movies on film using the Super 8mm movie format.