After almost a decade of their idea, podcasts are finally going to hit the market. Google wants to bring them to people who had not even planned to own one. Last April 18, the company launched the podcast section for Google Play Music.

As written by Hot Pod's Nick Quah, the launch of its podcast was a long awaited one. Especially from the world of podcasting that usually laments issues in the medium related to discoverability and its predominant funneling through the Apple ecosystem. Podcasts are growing very fast and interested people can find them through Google. Podcasts are gaining popularity as they are from Google, the biggest company after Apple that is working towards being a podcast platform.

Google Play Music's product manager, Elias Roman was impressed with the podcasts' feature of delivering exactly what users want to listen. It lets users listen to whatever they want anytime by just pressing play. At the top of the website of Google Play (or on opening the app), a list of playlists appears - Today's Biggest Hits, Working to a Beat and Boosting Your Energy. 

In Play Music language, these are known as moments. They are the actual organizing principle of the Play Music strategy. Roman says that if curation, contextual understanding of what a user is doing and what he wants to listen can be combined by Google, then that does the magic for Podcasts!

Podcasts are built in such a way that they open new moments (just like when driving, a person wants to learn something or wants to unwind it on his way back home). Podcasts have made the way of listening to music better. Google follows music-ception for this. They might even come up with a means to anticipate user's needs even before he opens the app.