LeEco is aiming to top the U.S. market with its products and services by beating leading household names including Apple, Amazon, Google, Samsung, Netflix, Tesla, Oculus, and Uber.
Leshi Internet Information and Technology (LeEco) has not yet established its identity in the market. It is not sold in Best Buy nor Walmart and many people are not yet familiar with the brand. However, the company has entered the North American market with several offers that could beat top players in the industry.
EcoPass provides streaming service comparable to Netflix. Meanwhile, the company also markets televisions and smartphones called Le S23 and Le Pro 3. VR headsets for the said smartphones are also available.
Apart from the mentioned items, the Chinese technology company also has bicycles and an electric vehicle called LeSee up for grab. The bicycle comes with a built-in headlight, music player, GPS, laser side markers, and a security system.
During the introduction of LeEco products in San Francisco, Chairman and CEO of the company Yueting Jia said "through our vertical integration platform, content, hardware, software, and applications, we've created the world's first open loop ecosystem. In the internet content domain, we've blazed a new path. We want to bring this content to America."
In 2004, the Beijing-based company was established and was hailed as the China's version of Netflix. In 2014, the company shipped 3.9 million smartphones. Experts assume that the number of its smartphone exports could grow to about 25 million.
The company has shown seriousness in its invasion of the North American market. Recently, it acquired a 48-acre office complex in Silicon Valley from Yahoo and plans to employ 12,000 individuals to work in the area. Further, it bought the TV company Vizio with the hopes of entering market giants like Walmarts and Best Buys.
The Chief Revenue Officer of LeEco North America Danny Bowman said that Apple, Samsung, Tesla, Google and Amazon are "some of the world's most innovative companies" but "can't do what LeEco can today." Bowman used to work with South Korean company Samsung.
LeEco would have a flash sale of its first products on its website LeMall.com on Nov. 2.