By Dane Lorica, | November 07, 2016
Adidas' UltraBOOST Uncaged Parley show will cost $220. (YouTube)
Adidas and Parley for the Oceans are taking a step to help Mother Earth by using Ocean waste to create shoes.
The collaborative project utilizing waste plastics will release 7,000 pairs of shoes, which would be sold in both offline and online markets for $220.
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The 3-D prototype was printed in 2015 to inspire the industry to rethink design and help in stopping ocean plastic pollution. The product called "UltraBOOST Uncaged Parley" will have an upper portion made of five percent recycled polyester and 95 percent ocean plastic or 11 plastic bottles collected in Maldives. Other parts including the heel, laces and lining will also be made of mostly recycled materials.
Adidas added that they "will make one million pairs of shoes using Parley Ocean Plastic in 2017" and that their ultimate goal is to "eliminate virgin plastic" from their supply chain. Parley trainers are also made of ocean waste including their limited edition football kits made for Real Madrid and Bayern Munich.
Parley for the Oceans founder Cyrill Gutsch said "nobody can save the oceans alone. Each of us can play a role in the solution." He added that creative industries could contribute in reinventing materials while consumers "boost the demand for change."
It is estimated that eight million tons of plastic get dumped into the ocean annually.
Watch out for Adidas and Parley for the Oceans shoes in Mid-November.
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