Nissan Motor Co. and Renault SA have big plans to employ hundreds of software engineers as the allied automobile makers are focusing on developing cars that have the features of smartphones. Both auto makers are interested in developing services for connected cars that would provide users access to the Internet and provide information about nearby attractions or landmarks.

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Yahoo reported that, according to Ogi Redzi, the Renault-Nissan Alliance's executive in charge of connected vehicles, the entire industry of automakers need to invest in new technology rather than on traditional features like storage space, mileage or horse power.

Carlos Ghosn, the head of both Renault and Nissan, claims that connected cars are part of his three-point visions for the future of automobiles, along with engines that do not consume fossil fuels and self-driving technology.

Meanwhile, other car manufactures are also attempting similar ventures. Toyota Motor Corp earlier this year announced that it is teaming up with Microsoft to manufacture cars with more intelligence similar to smart devices. Meanwhile, Tesla Motors Inc. provides frequent application upgrades to its vehicles, similar to smartphone upgrades.

However, a question remains about if these services from large automakers could match the quality of service and ease of use of smart devices such as smartphones.

Redzic said that he releases the importance of having a single platform for having different car applications executed. According to him, it would also aid third-party developers to create apps for cars.

According to the Wall Street Journal, the new employees are expected to be more skilled in smartphone apps, artificial intelligence, and big data.

Renault and Nissan anticipate cars to be more like software; creating new applications and updating old ones even after the car is sold. This will also lead to new services for the automakers over a long period.

The growing use of technology and artificial intelligence could challenge the traditional mode of car ownership. Redzic, however, declined to comment on the strategy of the alliance when it comes to car sharing.

It will be interesting to see auto manufacturers partnering with tech firms to see further growth and expansion as more self-driving cars are being explored.