Verizon has released a new unlimited plan on Monday, but T-Mobile CEO John Legere has stolen its thunder and announced the adjustments to its unlimited data plan as well. Verizon Unlimited offers unlimited talk, data and text for $80 USD and a group of four subscribers will get a $45 USD bill per line per month with additional taxes and other fees. It is an introductory deal and price will increase after a year. However, T-Mobile heated up the competition by adding 10 GB of high-speed Mobile Hotspot data and HD video per month.

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"I don't blame Verizon for caving. They just lost their network advantage, and they know it ... and more importantly, more and more customers know it. Their back's against the wall," said Legere. "This is what the Un-carrier does-drag the carriers kicking and screaming into the future."

The unlimited data plan will start on Feb. 17. T-Mobile has reiterated that the price has no extra charges and all taxes and fees are already included. As if that's not enough, T-Mobile also offered two lines for only $100 USD inclusive of taxes and fees whereas Verizon Unlimited offers two lines for $140 USD with an additional $10 USD tax.

T-Mobile's innovations in 2016 appear to be paying off. According to a Nielsen survey, T-Mobile subscribers are more satisfied with its service than its competitors, AT&T and Verizon. Because of this, recommendations from its users are more likely. The Nielsen survey includes more than 30,000 monthly respondents.

Another analytics firm, BrandIndex, measured brand value through consumer interviews as well. BrandIndex also reported about the uptick in T-Mobile's customer satisfaction rating and its rivals sustaining a declined consumer value perception. Moreover, Computer World mirrored T-Mobile's satisfaction rating, coming out as the best data provider in 2016 for offering more value than AT&T, Verizon, and other carriers. Verizon is a curious case, on the other hand.

The Nielsen report showed that the company trailed behind its competitors badly and subscriber unhappiness was its trend since November 2016. The BrandIndex survey also revealed that its value suffered a huge dent since December, dropping to the company's lowest in six years.