Nintendo Switch off to Strong Sales Start in the Market

By April Kirstin Chua, | March 08, 2017

The Switch will soon require a subscription to play with other gamers online. A mobile app is in the works to streamline ways to connect with other owners. (BagoGames/CC BY 2.0)

The Switch will soon require a subscription to play with other gamers online. A mobile app is in the works to streamline ways to connect with other owners. (BagoGames/CC BY 2.0)

The Nintendo Switch has become the Japanese firm's fastest selling console/mobile hybrid in many years thanks to the new game "The Legend of Zelda: Breath of the Wild." Nintendo has not revealed the official sales of Switch until April.However, but Nintendo America has indicated that the console has been hot in the US at least in the first 48 hours after its launch.

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Game magazine Famitsu said more than 330,00 units of Nintendo Switch were sold in three days in Japan. Media reports suggest that European sales of the console are also strong.

"For the first two days, Nintendo Switch outsold the Wii, it outsold Nintendo DS, it outsold Nintendo 3DS, it outsold Nintendo 64 - it outsold every system Nintendo of America has launched in the Americas, and I'm talking specifically for the U.S," Fils-Aimé said. The President of Nintendo America noted that the Nintendo Switch is the company's best launch ever just looking at the first two days.

Its predecessor, the Nintendo Wii, sold 400,000 copies in the US and went on to sell more than 101 million units worldwide, the Los Angeles Times reported. The Switch aims to redefine the home video game console. It works like a traditional video game device connected to a television. However, when removed the Switch becomes a hand-held machine with a tablet-like look and a touchscreen.


"What it does tell me is that Switch sales are clearly on a trajectory to outsell the Wii U globally, but how big of a margin that will remain to be seen," Lewis Ward, a video game industry analyst stated. The latest Nintendo console could become a challenger to the PS4 and Xbox One, which had stronger opening sales figures.

Express reported the Xbox One sold 150,000 units while the PS4 sold a staggering 250,000. The PS4 and Xbox One have the console market wrapped up, but Nintendo Switch can make progress as PC gamers are always on the lookout to buy a new device.

Fils-Aimé noted the Nintendo Switch will continue to evolve. The Switch would soon require a subscription to play with other gamers online. A mobile app is in the works to streamline ways to connect with other owners.

"The Legend of Zelda: Breath of the Wild" is also becoming the Nintendo's top-selling stand-alone launch game proving that the Japanese company can still be a success for years to come.


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