Smart wearable device manufacturer Misfit unveiled the company's newest flagship device at the 2016 Consumer Electronics Show. Dubbed the Misfit Ray, the wearable device can be easily mistaken for a traditional bracelet rather than a high-tech activity tracker.

The new Misfit Ray features a tubular aluminum pod that can be attached to a leather band or flat rubber band. The aluminum tube has a tiny LED light which lights up every time it receives notifications.

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The Misfit Ray has a very minimalist design and the company's only logo can be found on the underside of the tracker, according to Bloomberg. Misfit said that the reason why the Ray features a coin-like design is for it to appeal to typical watch users.

Just like Misfit's previously released trackers, the Ray features a combination of sensors that can track number of steps, calories burned and sleep duration. The Misfit Ray also features the traditional company trademark of massive battery life which is expected to last up to six months.

The Ray has a touch-sensitive tracker that emits LED lights corresponding to how far the user is in reaching their activity goal. All of the user's activity data are can be shared on Misfit's supplementary app which is compatible on both iOS and Android platforms.

According to The Verge, the Ray also works with the Misfit Link app which can be used to control smart home devices.

The Misfit Ray will hit the market this spring and will cost $99 for the model with the rubber sport band. The model that sports a leather band costs $120.