Fitbit announced on February 3, Wednesday that its new Alta fitness tracker is now available for pre-order. The fashion-forward activity tracker differs from the large displays of the high-end Surge and mid-range Blaze health trackers.

Fitbit's new device focuses on aesthetics. It is a bracelet/wristband activity tracker designed for daily wearing instead of workouts and sports, and has a monochrome OLED display.   

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Alta includes many of the features and functions of other Fitbit wearable devices. They include  SmartTracker that automatically records exercise and sleep data including steps, according to Engadget.

SmartTracker can detect when the activity tracker's wearer has started various types of exercises including running, bicycling, elliptical. It then records the data in the Fitbit mobile app.   

The new device's Fitbit app also includes Weekly Goals. Meanwhile, Bluetooth connectivity provides Alta owners with message notifications to Android, iOS, and Windows Phone smartphones by sending vibrations on the strap's display.

Alta vibrates like other activity trackers to inform its wearers that they should get up and move around, according to The Verge.  

The tracker will include eight swappable straps. That includes four rubberized bands with a $30 price tag, three leather bands costing $60 each, and a pricier $100 stainless steel bangle.

Alta does not have GPS or optical heart rate sensors. This allows the battery life to last up to five days on a single full charge.  

Fitbit's new fitness tracker will have a retail price of $130. That is the same price as the Fitbit Charge.

Alta can be purchased directly from Fitbit or pre-ordered starting on February 4, Thursday. It will be available at retailers including Best Buy, Target, Walmart, Brookstone, Nordstrom, Dick's Sporting Goods, The Sports Authority, REI, and Verizon.    

Earlier this month Fitbit launched its Blaze smartwatch to take on Apple Watch. The new fitness device received harsh criticism for its $200 price tag and not allowing third-party apps, causing the company's stock price to drop sharply.

Blaze includes many common smart watch and fitness tracker features. However, unlike Fitbit Surge it lacks GPS, and its octagonal face in a stainless steel casing was considered less stylish than other smartwatches on the market.