By Steve Pak, | February 04, 2016
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Samsung's first ad-blocking app has been pulled from the Google Play Store for its violation of developer guidelines, just days after it zoomed to the top of the charts. Rocketship Apps' Android plugin named Adblock Fast works in Samsung's mobile web browser after the smartphone maker just allowed third-party developers to add content-blocking to the Samsung Internet app pre-installed on Android handsets.
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Adblock Fast had climbed the charts quickly on Google Play. It had racked up over 50,000 downloads, according to The Next Web.
Brian Kennish is a Rocketship developer. He explains that Adblock Fast breaks section 4.4 of the search giant's developer guidelines that does not allow Play Store apps or plugins to interfere or interrupt third-party devices, services, or networks.
The Next Web argues that the issue is somewhat of a grey area. Adblock Fast had officially teamed up with the Samsung Internet app and used an official Samsung application program interface (API) to block ads, but did disrupt web pages.
Google has not officially explained why it removed the Samsung ad blocker. However, in a letter to Rocketship the Alphabet company explained that its app had been disabled due it breaking a policy of the Developer Distribution Agreement, according to The Verge.
Since Google has pulled Adblock First, a few other Android ad-blocking plugins that work in the Samsung Internet app have showed up in Play Store: the popular Adblock Plus and well-known iOS ad blocker Crystal. It is unclear why they have not been removed.
In 2013 Adblock Plus's ad-blocker app was also banned from Google Play for breaking the app store's rules. Google recently gave it a green light to distribute its software again, but when bundled within its own web browser instead of Samsung Internet.
Google seems to be preventing third-party applications from blocking ads on other companies' products. The Verge points out Samsung could offer Adblock Fast as a preloaded app for Galaxy devices.
Ad blocking has become a troublesome issue for Google recently. It has taken steps trying to slow down the growing popularity of smartphone apps over mobile web, as the company earns less ad revenue than through its popular search engine.
This video takes up the issue of ad-blocking being right/wrong:
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