The American video game develooper Glu Mobile has announced its partnership with Taylor Swift on the development of a new mobile game.

The company is studio behind Kim Kardashian: Hollywood, which sparked something of a celebrity games mini-craze. The video game developer has also developed a game for Katy Perry, and now is turning their attention toward Swift herself.

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There are still no exact details given about the game other than its mere existence, but it could have a signature, cartoony animation style, and involve working and touring to earn money for clothes and other purchases. Naturally, the fastest way to buy things in these games is with real-world money, and it has been insanely profitable, according to Forbes. 

Glu has deals with celebrities who collectively have more than a billion followers on social media. It is important because the rising cost of advertising for mobile games has driven game developers to be creative about getting eyeballs for the newest mobile titles in a sea of apps. Celebrities take their cut of the proceeds, but they also offer a huge boon on social media because they can share games with their audience with no extra advertising costs.

Glu has also followed the Kardashian game with one about Katy Perry’s life, and it has signed deals with Britney Spears, Kylie and Kendall Jenner, and Nicky Minaj as well.

Celebrities are noticing that mobile games can be lucrative. The Kardashian game generated $146 million in revenue to date. The Taylor Swift game will be a one-of-a-kind digital gaming experience. Swift has more than 227 million followers on social media, including 74 million on Facebook, 70.4 million on Twitter, 64.8 million on Instagram, and 18 million on Vevo.

This is actually the second celebrity that Glu has signed with in the past month or so, Ubergizmo reported. Just last month, the company announced that they would also be partnering with celebrity chef, Gordon Ramsay. Prior to this, the company also helped Kim Kardashian develop her own mobile game and went on to be a success. 

Swift has won seven Grammy Awards, 19 American Music Awards, 11 Country Music Association awards, 9 Academy of Country Music awards, 22 Billboard Music awards, one Brit award, one Emmy award, and 25 Teen Choice Awards.