Google's desktop search results will stop including ads on the right side of the screen, which will produce fewer advertisements for many queries. The change affects searches made in all languages around the world and will create a look and feel that is more like its mobile search results that lack the right hand-side ads.

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Google has been rolling out the changes over the weekend. Those ads that appeared on the right side of the screen are now displayed on the top and bottom of the screen, according to ZDNet.

Some search categories will include a product listing module on the right side. This will allow Google fans to check pricing and inventory.

The only exception of right-side ads is Product Listing Ads. They will still show up above or to the right of search results.

The tech company is adding a fourth ad to replace the right-side ads. It will appear above the results for very commercial queries, according to Marketing Land.

Google shares it has been testing the new layout for a long time and will still make tweaks. However, the fourth ad will help to provide more relevant results and better performance for advertisers such as hotel or car insurance companies.

The Alphabet company claims that it is making the tweaks to provide users and marketers with the best experience. However, fewer ad slots will result in more bidding for them, which creates more revenue for the search giant.

The change in ad placement will affect different groups. For example, small businesses will have difficulty paying the higher cost per click and ad rates.  

Fewer ad spots will also cause more bidding wars. Small companies will be affected more but large companies will also have to deal with higher advertising costs.

Google users will also be affected. Organic results are more limited because ads will now appear above and below the results, which provides little space for non-advertising content.

Google also confirmed last month that it was updating its core ranking algorithm. Modifications could affect the major changes to Google's search results ranking algorithm released in 2011 named Panda.  

Here's a video about Google Search 2015: