Dropbox is moving away from Amazon's AWS cloud storage platform and onto its own. It's a big move, and probably a sign that the company is growing and can now afford to run its own servers.

This is no doubt a huge move, one that will likely benefit Dropbox greatly in the future. We believe this move could see the company slashing prices since it should be less expensive for Dropbox to run a server to store user files instead of paying Amazon to do it.

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We understand that the company began creating its own servers back in 2013, and was slowly moving user contents from AWS over the years. While the move is over and done, Dropbox will still partner with Amazon for storing files seeing as the company is not able to build server infrastructure in many parts of the world where needed.

"We knew we'd be building one of only a handful of exabyte-scale storage systems in the world," the company said. "It was clear to us from the beginning that we'd have to build everything from scratch, since there's nothing in the open source community that's proven to work reliably at our scale," according to Dropbox in a blog post.

Dropbox doesn't believe it should be relying too much on Amazon's cloud service due to the nature of its business. Not all companies feel that way because Netflix has decided to go all in with Amazon's AWS.

If Dropbox is willing to go this route, what is stopping the company from one-day competing directly with AWS? We believe this is the next step as the company continues to increase its market share. First thing is first, Dropbox will need to create an infrastructure that is just as stable and reliant when compared to AWS and even Microsoft Azure.

It will take time, years possibly, but not impossible to do if Dropbox is truly setting its sights on this aspect of the cloud storage market.

Recently, Dropbox rolled out its Windows 10 univerdal app. The app can now be downloaded via the Windows 10 Store for both the desktop and mobile version of the operating system.