By Abdul Muqeet, | October 12, 2016
Tyson Foods has acquired a five percent stake in Beyond Meat.
One of the biggest names in the meat processing industry in the US, Tyson Foods, is giving its support to a company that is known to make artificial meat and beef burgers that are almost indistinguishable from real meat. Tyson Foods has announced that it will be investing an undisclosed amount of money to acquire a five percent stake in Beyond Meat.
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Beyond Meat is known for making the Beyond Burger - a veggie burger that "bleed" like a real beef burger.
Beyond Meat previously secured funding and backing from Bill Gates, VC fund Kleiner Perkins Caufield & Byers, the venture arm of General Mills, and the Humane Society of the United States. The ex-CEO of McDonalds Don Thompson is on the Beyond Meat board of directors.
"The quality of the Beyond Burger is amazing," Tyson Foods' executive vice president of strategy and new ventures, Monica McGurk, told the New York Times. "We think it's a game-changing product that gives us exposure to this fast-growing part of the food business."
Although there are other alternative products in the market like veggie chicken strips and burgers, the Beyond Beef Burger has gained widespread appeal.
Beyond Beef has almost the same texture, aroma, sizzle, and look of a traditional beef burger patty which might fool a lot of people into thinking it is a real beef burger. It even has beet juice in it to imitate blood and to imitate the kind of moisture in a beef burger.
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