Google Acquires Eye-Tracking Startup to Step up VR Hardware

By S. Rina, | October 26, 2016

Google has acquired eye-tracking technology company Eyefluence.

Google has acquired eye-tracking technology company Eyefluence.

Google is augmenting its virtual reality venture. The company has acquired Eyefluence, an eye tracking interface startup founded in 2013.

Google is planning to debut its Daydream virtual reality platform to supplement its Daydream View headset. The platform is likely to be released next month.

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Eyefluence works by letting virtual reality or augmented reality users use their eyes as a mouse. The technology enables users to select elements merely by making eye movements. While there are quite a few startups which work with eye tracking technology, Eyefluence has its complete attention focused on this niche area. The company's founder and CEO Jim Marggraff was the person behind the Lead Pad kids tablet.

Google is reportedly working on a standalone VR headset, which will work differently from its existing Daydream VR headset. The rumored headset will not require a smartphone to be attached to it. According to Engadget, the product is likely to integrate algorithms and eye tracking technology to offer a seamless experience to users. There are reports that Google may be collaborating with Movidius for this purpose. Movidius is a computer vision company and is being acquired by Intel.

Other companies working with eye tracking technology are Tobii, SMI, and Fove. The last one is gearing to start pre-orders for its VR headsets in a couple of days. Fove had raised $480,000 through a Kickstarter campaign.

In a blog post, Eyefluence said that it is very excited to partner with Google. It also stated that the collaboration might lead to bigger and better things.

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