YouTube views show that while Super Bowl Sunday is the day of the big game, the Monday after is usually when viewership of ads from the NFL championship game peak. Users of Google's video sharing site watch and re-watch Super Bowl ads online, and then share and comment on the commercials through social networks.
The advertisements and their teasers have been watched 330 million times on YouTube. People often view the ads because they missed them when they got up to grab an ice-cold beer from the fridge or a bag of nacho chips from the pantry.
YouTube's figures show that people watched 300,000 hours of Super Bowl commercials during the game between the Denver Broncos and Carolina Panthers. However, this year's numbers were historic.
Google reported that for the first time ever more people viewed Super Bowl advertisements on YouTube using smartphones and tablets than personal computers. The figure was 60 percent for mobile devices, according to CNN.
Super Bowl advertisers have started teasing and pre-leasing their new ads before game day. This helped the NFL championship's ads to be watched for over 4 million hours during and after the football game.
Google also reported that the number of ads posted on YouTube before the Super Bowl increased from last year. The figure was one-fourth higher.
Hyundai's "The Chase" is the most watched commercial from the big game. The commercial features two hikers who use a smart watch to start up their Hyundai Elantra to escape some hungry bears. It has been viewed over 18 million times on YouTube.
The video-sharing site reports that the other the other most popular ads respectively include Pokemon, Mini, Hyundai ('First Date"), and Mountain Dew. Hyundai had three commercials in the top 10 list.
Ironically the advertisement with the most buzz was not aired during the Super Bowl. Amobee Brand Intelligence reported the new Esurance commercial was tweeted nearly 1 million times on February 7, Sunday.
In terms of TV ratings Super Bowl 50 had 111.9 million viewers. The figure took the No. 3 spot and was lower than the record 114.4 million viewers last year, according to The Hollywood Reporter.
The halftime show has also become a big draw. Last year's Katy Perry performance had 118.5 million live viewers.
Here's Hyundai's "The Chase":