By Steve Pak, | February 02, 2016
Honda Logo
Super Bowl 50 will not only feature the National Football League's (NFL) top teams including the Denver Broncos and Carolina Panthers but also a choir of singing sheep in a new Honda commercial. The Super Bowl ad will include the crooning flock of barnyard animals singing a classic rock song and a talking dog to launch the Japanese automaker's new and improved 2017 Ridgeline pickup truck. They sing the only song they know while the farmer is away, which is Queen's "Somebody to Love."
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The new 1-minute ad debuted on February 1, Monday and will appear during the third quarter of Super Bowl 50. The new Ridgeline is scheduled for a spring launch.
Honda's commercial features the new Ridgeline's stereo speakers lined up on the midsize pickup truck's bed. The system uses "exciters" that transform the bed into a large outdoor speaker, according to Adweek. It is an ideal sound system for events such as tailgate parties at big sports events.
In the commercial the sheep ride around in the bed of the truck and keep singing the old-school tune. It seems to be the only music blasted by the stereo system.
Tom Peyton is Honda's Assistant Vice President for marketing. During a preview of the new ad at the company's United States headquarters he shared that it is a perfect Super Bowl commercial because it has a light subject, according to USA Today.
Peyton also told Adweek that the unique sound system is difficult to communicate to customers because it does not technically include speakers. The company will launch advertisements in the spring that explain how it works.
Recently the competition for midsize trucks has heated up. However, Honda claims that its vehicles are unique due to features such as the in-bed audio system.
Honda's new funny commercial for the NFL championship is not the first one that features talking animals. Past ads have included the three Budweiser frogs, puppies, and horses,
Honda's new singing sheep ad was created by the RPA ad agency. The California-based company has two other clients that are showcasing ads in this year's Super Bowl.
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