T-Mobile CEO John Legere is now featured in a new Twitter emoji that honors the chief executive who has become famous for his long hair, pink t-shirts shirts, and athletic shoes. The unorthodox CEO has focused on customer service and provided subscribers with more options than Verizon, AT&T, and Sprint. After completing a program at Harvard Business School the CEO has based T-Mobile's success on being the "Un-Carrier."
Legere has become famous for his use of social media to communicate with customers. That includes his use of microblogging site Twitter and live-streaming app Periscope.
The telecom CEO has also become famous for his interest in trying out new tech such as iPhone or Galaxy smartphones, instead of just boosting profits by selling the mobile devices, according to Phone Arena.
The John Legere emoji is only the second little picture of its type that Twitter has rolled out. Its first one was of Pope Francis.
Last September Twitter announced that it had launched a series of emojis that were based on Francis' visit to the United States.
T-Mobile has said in a statement that the Legere emoji celebrates the Un-Carrier movement he launched in 2013. Since then T-Mobile has made many big moves that provided customers with more control, including its Binge On program that lets subscribers enjoy video from certain content providers without affecting their data caps.
Legere joined Twitter in 2013. Since then he has racked up 2.26 million followers and has communicated through 12 million "engagements."
Twitter's new emoji can be seen until March 31, Thursday by tweeting the hashtag #TweetJohn. T-Mobile has also hinted that it is also sharing some other big news.
In related news last week Legere accused Verizon and AT&T of throttling Netflix video, according to The Verge. However, video-streaming service Netflix just announced that it was responsible for slowing down streaming movies and TV shows.
Netflix reported that it has throttled video streams at 600Kps for global telecoms including the two major United States carriers. The reason is that its customers could face fines for going past their data caps.
Verizon responded to the news by stating it was "outraged" to learn that Netflix was throttling video without receiving a green light from its company and AT&T.
Here are details about T-Mobile's Binge On: