The popular photo sharing and social network Instagram has launched a new live video steaming service. 

With this feature, people can now see the live videos of their friends. Brands can also broadcast their live video ads instantly.

The feature has been released in the US, and all Instagram users in the country can now broadcast videos of their daily activities. Instagram's new live stream feature can be seen in the application's Stories area where people can share photos, Boomerangs, and even 10-second video clips to their friends and followers.

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To use the feature, swipe right in the application to access the camera, select the Live tab and tap the 'Start Live Video' button to broadcast live their videos. When using the live broadcasting feature, the broadcaster can also receive comments and even fluttering hearts from people who join the live stream. If the broadcaster, however, prefers privacy, he can turn off the comments also to use the feature in privacy.

With this new video application, users and brands can now showcase themselves or their products and use real-time communication. Unlike Facebook Live, which saves videos for later viewing, the videos in Instagram disappear after the broadcast is finished. 

Instagram's live video feature offers an opportunity for real-time collaboration.