The latest Instagram update 2017 adds the new album feature to the app, a tool that can aid businesses when utilized properly. Although some Instagram users aren't exactly digging the new update, businesses on the other hand, can take advantage of it.

The album feature lets Instagram users post up to ten photos or a combination of videos, all in a single post. One of the difficulties for Instagram users is the fact that, without the album feature, pictures are posted in reverse chronological order.

Like Us on Facebook

While this might not pose a problem for individual shots, it becomes a pain to present consecutive pictures in proper order. This is where the new Instagram update 2017 feature comes in.

With the album feature, Instagram users can properly present a timeline set of pictures in proper chronological order. According to BusinessInsider, this new feature can give businesses good advertisement opportunities.

According to the statistics from the source, Instagram has the second most users worldwide, next to their sister company Facebook. Snapchat and Pinterest barely reaches the amount of users that Instagram has garnered.

It's worth noting that the Instagram update 2017 album feature isn't necessarily a new and innovative feature. Other social media apps such as SnapChat has already implemented similar features in the past.

However, the difference is that, Instagram already has millions of users already as captured market. By adding the new album feature, Instagram is attempting to clean out its competition. As for businesses who are already utilizing Instagram, the album feature makes it much more convenient to engage potential customers. It's easier for businesses to portray their services or products to their target market by utilizing the album feature.

Turning a single post into an advertising tool is something businesses can take advantage of in this Instagram update 2017. According to Time, a couple of photographers have managed to a fan-base of over 2 million followers via Instagram.

These numbers can easily translate into profit for these aspiring photographers. When it comes to businesses, that same principle applies, something that the album feature can aid in achieving greater numbers in followers.