Social networking platform Twitter officially pulled the switch off of Vine on Tuesday, shutting down the once popular short-video sharing platform. However, Twitter will be incorporating Vine's looping video feature on its platform.
Vine's looping video feature will continue to live on Twitter as all videos under 6.5 seconds will automatically loop when played, according to Mashable.
Since its inception in 2013, Vine has amassed massive collections of loop videos. Vine said that all the videos shared on its platform since 2013 up until its closure will be archived and can be exclusively viewed at Vine.co. While this might not save the company from closure, it will give users the sense of nostalgia going back to the good old days. The website will serve as an archive, and no new clips will be uploaded after Tuesday.
Although Twitter is shutting down Vine, the Vine Camera app will continue to operate. Twitter will use this platform as a recording app where users can record videos and directly upload it to Twitter instead of Vine, according to CNet.
Twitter has long hinted about the closure of Vine. The social networking platform said that closing Vine is part of its restructuring effort. It is also important to note that Twitter is redefining the company as a media platform, hence the push for more video content.
Launched in 2013, Vine quickly gained popularity and redefined how users treat and share videos online. Shortly after its launch, Vine was acquired by Twitter. Through the years, Twitter has struggled with user and revenue growth. This led some popular Vine creators to look for a better platform to share their content, with some migrating to rival services like YouTube, Snapchat, and Instagram.