Twitch, the world's leading video platform and community for gamers, on Thursday announced a new feature for streamers to share their real-life on the platform.

The new service, called IRL, allows broadcasters to chat directly with their audience and give them a glimpse into their world. With this, the company aims to foster dialogue between content makers and their fans, not limited to video games.

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While Twitch already had content being streamed on its platform, it was limited specifically to video games, allowing players to broadcast their experiences while enjoying a video game. But with the addition of IRL, Twitch intends to update its community guidelines to open the door to a wider variety of content, USA Today reported.

According to Twitch CEO Emmett Shear, Twitch users' core identity is gaming but what the company has heard repeatedly from them is that they are interested in sharing their everyday thoughts and opinions with their communities as well.

"IRL is for interactivity," said Matthew DiPietro, Twitch's senior vice president of marketing. "You should be at the center of the video, and you should interact with the community."

Twitch is also introducing mobile broadcasting next year, so users can stream live directly from their smartphones via the Twitch app.

Twitch was acquired by Amazon for nearly $1 billion two years ago. Since then, the company has quickly gained traction through Facebook Live and Twitter's Periscope. It was also among the early services to introduce live broadcasts by registered users, but sticking to video games. The service became enormously popular among gamers in 2013 when it added support for Sony's PlayStation 4 and Microsoft's Xbox One video game consoles.

After the Amazon deal, Twitch has gone beyond hosting only video game related content. Last year, it launched a Creative channel for broadcasters to showcase their talents in art, music, and other creative areas. Earlier this year, Twitch launched a cooking channel as well hosting a marathon of Julia Child's The French Chef.

The service currently boasts of more than 100 million community members.