Nintendo's Miitomo Is Kiling The iOS Charts In Japan

By Vamien McKalin, | March 23, 2016

Ever since the app made its way to Japan, the support has been extraordinary. Folks have been jumping in to get to see what the hype is all about, and from what we can tell, this app is going to be around for quite some time.

Ever since the app made its way to Japan, the support has been extraordinary. Folks have been jumping in to get to see what the hype is all about, and from what we can tell, this app is going to be around for quite some time.

Nintendo's first mobile app, Miitomo, is a big success for the Japanese company as it managed to garner over 1 million users in just three days. The app has found itself at the top of the iOS charts, and there's no sign of it falling any time soon.

Ever since the app made its way to Japan, the support has been extraordinary. Folks have been jumping in to get to see what the hype is all about, and from what we can tell, this app is going to be around for quite some time.

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"As this is the first app released as part of the Nintendo and DeNA partnership, this release is being carefully watched. The initial scope of its success is definitely good in some ways but the worry here is how they continue to manage their monetization from here on in," according to Forbes.

The problem with Miitomo is the fact that free-to-play games in Japan are not as popular as they once were in the past. This is where the model first came to be, so it makes sense for uses to now find themselves being bored of it. Furthermore, this model is very exploitive, and the Japanese economy is not as strong right now, so users won't be spending a lot.

Still, this is Nintendo and the brand is popular in the country, which is one of the reason why the app has amassed over 1 million users in three days.

We should also point out that Miitomo is the first of several apps from Nintendo due to its deal with DeNa. The question is, can the other apps mimic the early success of this one, and will users be willing to put time and effort into multiple Nintendo apps o their mobile phones?

Already, many are claiming that Miitomo's monetization is very aggressive, and that is something that could push users away rather than draw them in. We believe that Nintendo will be forced to adjust its strategy, especially if it wants to garner success in the West.

Only time will tell if this venture works out for Nintendo. For those who are interested, the game can be found at iTunes.


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